2011 Cadillac CTS Coupe

               2011 Cadillac CTS Coupe

                                   2011 Cadillac CTS Coupe

                      2011 Cadillac CTS Coupe

The 2011 Cadillac CTS Coupe is powered by a 3.6L direct-injected V6 engine making 304-hp and 273 lb-ft of torque. Buyers can opt for a 6-speed manual transmission or a Hydra-Matic 6L50 6-speed automatic transmission with Driver Shift Control. A 556-hp CTS-V Coupe will join the lineup in the later part of 2010.

                      2011 Cadillac CTS Coupe

The CTS Coupe will share engine choices with the current Cadillac CTS sedan. Both vehicles use a 304 horsepower (227 kW) 3.6-liter V6 (the base 3.0-liter V6 won’t be offered in the Coupe – at least initially), and are available with either rear- or all-wheel drive.

                                  2011 Cadillac CTS Coupe

For all you two-door addicts that have longed for a CTS but couldn’t handle the family-friendly nature of the sedan, feast your eyes on the 2011 Cadillac CTS Coupe ($TBA). Coming standard with a 3.6L V-6 and six-speed manual transmission — a six-speed automatic with Driver Shift Control is an option — this stylish Caddy also offers either 18- or 19-inch rims, integrated iPod connectivity, a pop-up navigation system, Bluetooth, remote start, a rear camera system, a 5.1-channel Bose audio system, LED vertical lighting, touch-pad operated doors, and a RWD powertrain. If that isn’t enough to entice you, simply wait til later in 2010, when the beastly 556hp V-Series arrives.

                                  2011 Cadillac CTS Coupe

                         2011 Cadillac CTS Coupe

                    2011 Cadillac CTS Coupe

                    2011 Cadillac CTS Coupe

2012 cts-v

2012 cts-v

2012 cts-v

2011 Cadillac CTS Coupe has been launched by Cadillac Manufature , the last and most dramatic series of brand new models to reach production. Arriving in dealerships in August 2010 Cadillac CTS Coupe is a new luxury sports coupe designed in the middle of the line-up for the review of the brand.

Don Butler, Vice President – Cadillac Marketing said “CTS Coupe is the new focal point of Cadillac, expressing both our design and technical capabilities,”  and “It is intended to appeal to a new generation of car enthusiasts.”

 

The CTS Coupe emerged as a proposal inside Cadillac’s dedicated design studio, where designers develop and evolve the brand’s Art and Science design philosophy. It is powered by a 3.6L direct injected V-6 rated at 304 horsepower (227 kW). The high-performance CTS-V Coupe receives the same, 556-horsepower (415 kW) 6.2L supercharged V-8 found in the landmark CTS-V Sport Sedan.

2011 Cadillac CTS-V Coupe supercharged V8 that makes 556 horsepower. It comes with a six-speed manual transmission as standard equipment. It’s under $65,000. Not only that, but the larger cojones found on the V sedan are translated into the coupe’s styling, making for a car that’s at once audacious and vicious, with a beating heart of total lunacy.

Overall exterior Cadillac CTS-V dimensions are exactly the same as the base coupe, but the V-specific styling cues, namely the bulgier hood, sharper front grille, larger fog-light surrounds and the exposed dual pipes of the exhaust, define the strong character lines and overall shape.

Cadillac Escalade Hybrid, 2009

Cadillac Escalade Hybrid, 2009

Cadillac announced the world premiere of the Escalade Hybrid, the world's first fuel-saving hybrid applied to a large luxury SUV. Powered by an innovative, fuel-saving 2-Mode Hybrid system, Escalade Hybrid will deliver more than a 50-percent improvement in fuel economy in city driving - all while delivering the same distinctive style, segment-leading features and full-size capability that have made the Escalade an icon.

The Hybrid goes on sale in the US in the summer of 2008 and is the newest example of Escalade's technology leadership. The potential for sales of the Hybrid in Europe are currently being evaluated with a decision expected within six months.

Patented 2-Mode Hybrid technology

The Escalade's 2-Mode Hybrid system allows it to return exceptional fuel economy in both city and highway while delivering the capabilities of a true luxury SUV. In city driving, this advanced hybrid power system enables Escalade to launch and drive low speeds on electricity alone. As additional power is demanded, the system blends output from the battery and gas engine smoothly.

GM's patented 2-Mode Hybrid system consists of an advanced electrically variable transmission (EVT) and 300-volt nickel-metal hydride Energy Storage System (ESS). These systems work in concert with the standard 6.0L V-8 Gen IV gasoline engine with Active Fuel Management (AFM) and late-intake valve closing (LIVC) technology. AFM enables the V-8 engine to seamlessly shut off half of its cylinders when less power is needed, such as during highway cruising. This new hybrid system not only enables the Escalade Hybrid to drive low speeds on electricity alone, it also allows the 6.0L V-8 engine to operate in its more economical four-cylinder mode for longer periods.

Cadillac's smooth and quiet power:

Acoustic details specific to the Hybrid model ensure it delivers the superior luxury that has been an Escalade hallmark since its inception. The details:
* A new exhaust system and resonator specially tuned for the 6.0L LIVC engine's Active Fuel Management operation. It ensures comfortable interior acoustics and a pleasant exhaust note during both V-4 and V-8 operation
* An electrically driven, 300-volt air conditioning compressor reduces vibration and allows the HVAC system to cool the passenger compartment even when the gasoline engine is shut off. It includes the standard tri-zone climate system
* An electrically driven, 42-volt variable-assist power steering reduces vibration and provides up to a 0.5-mpg fuel economy improvement by reducing parasitic losses common in belt-driven hydraulic systems
* The Energy Storage System cooling system's internal fan is tuned to be quiet at low vehicle speeds, when the fan could more easily be heard by the occupants.

Escalade aesthetic

The Escalade Hybrid retains the qualities that have made it the leading large luxury SUV and a standard-bearer of Cadillac's overall product renaissance. It is instantly identifiable as a Cadillac and incorporates styling cues from the landmark Sixteen concept vehicle, including a detailed signature grille, front fender vent ports and layers of chrome accents.

The Escalade's warm and inviting interior features a premium layout. It is available in two colors, Ebony and Cashmere. Standard features include a distinctive instrument panel; gauges with white needles and blue light inlays with continuously lit, white-LED backlighting; Nuance leather-covered seats; leather-covered door trim and center console; and a power-assisted rear liftgate that opens and closes with the touch of a button.

Cadillac Aera Concept, 2010

Cadillac Aera Concept, 2010

 
 

 

The Cadillac Aera Concept won the 2010 Los Angeles Auto Show Design Challenge, tying with Smart and besting entries from seven other automakers including Mercedes-Benz, Honda, Nissan, Toyota and Maybach. GM Advanced Design has now won the honor more times than any other design team; this is its third victory since 2005.
The Cadillac Aera Concept is powered by compressed air via a highly efficient Pneumatic Drive System that has a 10,000-psi composite air storage tank with capacity for a 1,000-mile range. Flexible, pressurized air cells in the exterior skin, similar to material developed for the NASA Mars Rover airbags, enhance passive safety and interior comfort. The flexible polymer skin optimizes aerodynamics and functions as an ultra-lightweight alternative to conventional body panels and glass.

Cadillac Aera's body utilizes a 3D lattice, mono-formed frame that was designed to be similar to configurations found consistently in nature. The structure is formed from unique, alloy-utilizing, semi-solid freeform manufacturing, creating a naturally strong, extremely lightweight frame. All major body parts, including interior components, are essentially "grown" into a single part lattice structure.
The interior is crafted with an ultra-light recyclable polymer that allows for HVAC channels, fully adjustable seating, storage and comfort features all in one mono-form structure. Generous storage space accommodates luggage for two people.

The concept was conceived in GM's North Hollywood Advanced Design Studio by Frank Saucedo, director; Phil Tanioka, vehicle designer; Brent Wickham, concept strategist; Shawn Moghadam, layout designer and Timonen, the project manager. Earlier this week, GM commemorated 10 years of advanced design at the L.A. area studio.

The Design Challenge is part of the Design Los Angeles automobile designers' conference and has evolved into an integral element of the Los Angeles Auto Show. Design Los Angeles connects those working in the design industry with well-known automotive design industry leaders. Los Angeles is home to the world's largest concentration of manufacturer design studios, representing automakers from North America, Europe and Asia. It is also the home of Art Center College of Design, one of the world's foremost transportation design institutions where many of today's leading automotive designers began their careers.

Cadillac Presidential Limousine, 2009

Cadillac Presidential Limousine, 2009

As Americans celebrate the inauguration of a new president of the United States, another new Cadillac will grace Pennsylvania Avenue to lead the proceedings. President Barack Obama will ride in an all-new Cadillac Presidential Limousine, continuing a long tradition of Cadillac limousines that have served many U.S. presidents.

Inside and out, the Cadillac Presidential Limousine includes many of the brand's signature design elements. Assertive, modern and elegant, the front of the car includes the intricate, dual-textured grille made famous by Cadillac's most popular current models, the CTS sport sedan and Escalade. Vertical design elements, such as the car's front and rear lighting, mirror those used on production models.

For largely functional reasons, such as optimal outward visibility, the car is slightly more upright than its predecessor. However, this new Cadillac Cadillac Presidential Limousine occupies roughly the same overall footprint on the road as the previous model, with a similar size and proportion.

History - Cadillac and the U.S. Presidency
Cadillac has built limousines and special vehicles for U.S. presidents, diplomats, ambassadors and foreign dignitaries since the early 20th century, an iconic aspect of the brand that continues today.

Cadillac's central role began during World War I, when many Cadillac engines and cars were transferred to military and government service because of their superior durability and power. One of the first chief executives to use a Cadillac was President Wilson, who rode through the streets of Boston during a World War I victory parade in 1919. A lavish 1928 Cadillac town car was used in the Calvin Coolidge administration.

In 1938, two Cadillac convertibles, dubbed the "Queen Mary" and "Queen Elizabeth," were delivered to the U.S. government. Named after the great ocean liners of the time, the vehicles were 21.5 feet long, weighed 7,660 pounds and were equipped with a full ammunition arsenal, two-way radios and heavy-duty generators. Durable and reliable, the two "Queens" served Presidents Franklin D. Roosevelt, Harry S. Truman and Dwight D. Eisenhower.

President Eisenhower, known as a car buff, rode in one of the first Cadillac Eldorado models ever produced during his 1953 inaugural parade. The Eldorado represented a high point in automobile design history, as it had the first wraparound windshield, a feature quickly adopted on other new production models.

In 1956, the Queen Mary II and Queen Elizabeth II convertibles replaced the original series. The vehicles were slightly smaller, but like their predecessors, were fully armored and featured state-of-the art communications. Moreover, the vehicles were fitted with narrow rims inside the tire in case the tires were shot out. The Queen Mary II and Queen Elizabeth II served not only President Eisenhower, but also Presidents John F. Kennedy and Lyndon B. Johnson. Both vehicles were retired in 1968.

The Ronald W. Reagan administration was delivered a 1983 Cadillac Fleetwood limousine and a Cadillac Fleetwood Brougham - Presidential Series was delivered to the William J. Clinton administration in 1993. Unlike previous models that typically were Cadillac cars adapted and modified by independent limousine companies, the 1993 Presidential Brougham was designed, developed and manufactured totally within General Motors and Cadillac. This included an extensive set of security measures to maintain confidentiality, a process that continues today.

Currently, the 1983 Cadillac Fleetwood limousine resides at the Ronald W. Reagan Presidential Library and Museum in Simi Valley, Calif., while the 1993 Cadillac Fleetwood Brougham is at the Clinton Presidential Center in Little Rock, Ark.

Cadillac has produced two presidential limousines this decade that remain in service. The first was a Deville Presidential model delivered to President George W. Bush in 2001. In 2004, President Bush debuted a new DTS Presidential model. It was the first application of a new design that launched later that year for the production DTS full-size sedan.

Cadillac CTS-V, 2009

Cadillac CTS-V, 2009

 

As the new CTS sport sedan earns accolades and new owners, Cadillac takes the next leap forward by premiering the 2009 Cadillac CTS-V, the brand's ultimate expression of performance and luxury.

Sophisticated technical enhancements
The 2009 Cadillac CTS-V features the world's fastest-reacting suspension technology, Magnetic Ride Control (MRC). It uses shocks controlled by electro-magnets, rather than mechanical valves, greatly accelerating response time. Electronic sensors at all four wheels literally "read the road" every millisecond, making constant adjustments to damping to create virtually instantaneous and extremely precise control of body motions. This is of particular benefit for a high-performance sedan, helping to keep the car very composed during hard cornering, acceleration, braking and other dynamic maneuvers.

CADILLAC CTS-V: PRELIMINARY SPECIFICATIONS

Engine
    * Type: 6.2L supercharged V-8 (LSA)
    * Displacement (cu in / cc): 376 / 6162
    * Bore & stroke (in / mm): 4.06 / 103.25 x 3.62 / 92 mm
    * Block material: cast aluminum
    * Cylinder head material: cast aluminum
    * Valvetrain: overhead valve, 2 valves per cylinder; 0.492-in (12.5 mm) lift
    * Supercharger: Gen. 6 R19 with single brick intercooler; 1.9L displacement w/4-lobe rotor design
    * Fuel delivery: SFI; center feed
    * Ignition: direct-mount ignition coils; extended-life dual platinum-tipped spark plugs
    * Compression ratio: 9.0:1
    * Horsepower (hp / kW @ rpm): 550 / 410 @ 6200 (est)
    * Torque (lb-ft / Nm @ rpm): 550 / 745 @ 6200 (est)
    * Recommended fuel: premium recommended but not required

Chassis & Suspension
    * Front suspension: independent SLA; 29-mm hollow stabilizer bar; elastomeric handling and ride bushings; 65-N/mm spring rate; Magnetic Ride Control with electro-magnetically controlled shocks
    * Rear suspension: independent SLA; 24-mm solid stabilizer bar; elastomeric trailing arm bushing; 90-N/mm spring rate; Magnetic Ride Control with electro-magnetically controlled shocks
    * Wheels
          o 19 x 9-inch; forged alloy, 5-lug (front)
          o 19 x 9.5-inch, forged alloy, 5-lug (rear)
    * Tires
          o 255/40R19 Michelin PS2; summer Z-rated (front)
          o 285/35R19 Michelin PS2; summer Z-rated (rear)
    * Brakes: four-wheel disc with four-channel ABS, hydraulic brake assist and dynamic rear brake proportioning
    * Steering ratio: 16.1:1
    * Turn radius (ft / m): 37.9 / 11.55

Dimensions
    * Wheelbase (in / mm): 113.4 / 2880
    * Overall length (in / mm): 191.6 / 4866
    * Overall width (in / mm): 72.5 / 1842
    * Overall height (in / mm): 58.0 / 1472
    * Track (in / mm):
          o front: 61.8 / 1570
          o rear: 62.0 / 1575
    * Curb weight (lb / kg):
          o manual: 4200 / 1905 (est)
          o automatic: 4300 / 1950 (est)
    * Weight distribution (% front / rear): 54 / 46
    * Approach Angle (deg): 10.4
    * Departure Angle (deg): 18.3
    * Tumblehome (deg): 24.6

Cadillac CTS Coupe Concept, 2008

Cadillac CTS Coupe Concept, 2008

The Cadillac CTS Coupe takes Cadillac's acclaimed Art and Science design language and adds more of both. More expressive, more technical and very personal, the Cadillac CTS Coupe extends the dramatic design of its sedan predecessor with all-new sculpted bodywork aft of the front fenders.

The Cadillac CTS Coupe Concept has a classic 2+2 interior layout, highlighted by black leather and Alcantara microfiber trim that is complemented by yellow ochre-colored seat inserts and leather stitching. It is designed to accommodate a range of engines for the global luxury market, including Cadillac's popular 3.6L Direct Injection V-6, as well as a new 2.9L turbo-diesel currently in development.

Generated from the spark of the CTS design team's imagination, the Cadillac CTS Coupe casts a profile unlike anything else on the road. Its fast-rake styling - it has the same wheelbase as the CTS, but an overall height that is approximately four inches (101 mm) shorter - blends with hand-sculpted bodywork that bulges around the wheels, giving the vehicle a ready-to-pounce stance that is dramatic, powerful and sleek.
A design gem
Among the Cadillac CTS Coupe Concept's signature design cues are a number of elements that suggest the look of a carefully cut diamond - particularly at the rear. These elements are seen in everything from the chrome header above the rear license plate holder to the indents that comprise the basic form of the rear fascia.

• Based on the sedan, the Cadillac CTS Coupe shares only the instrument panel, console, headlamps, front fenders and grille with the production model. Unique elements:
• Classic hardtop styling, with no B-pillar
• CTS production windshield laid at a faster angle to create a sleeker profile
• Chrome, split seven-spoke wheel design; 20-inch front wheels and 21-inch rear wheels
• Sculpted lower front fascia with unique brake-cooling vents
• Slim-profile outside mirrors
• XLR-type hidden door handles with proximity remote opening
• Unique front fender vents
• Diamond-cut rear fascia with mesh lower grilles and center-outlet exhaust
• Taillamps with a subtle fin profile and are highlighted with LED lighting technology with light pipes
• Rear spoiler integrated into the center high-mounted stop lamp
• Sculpted roof-mounted antenna for OnStar, XM Satellite Radio, etc.

The surfaces of Cadillac CTS Coupe Concept are complex, inviting careful inspection. The rear fenders, for example, were sculpted by hand in the design studio until they provided a perfect, muscular form that wrapped tightly over the wheels. At the top, the rear fenders are beveled - owing to the diamond-cut theme - and become part of a horizontal plane that runs from the leading edge of the tail lamps and merges into the roof.

Personal passenger environment
A classic 2+2 interior environment enhances the Cadillac CTS Coupe's personal feel. It shares the hand cut-and-sewn instrument panel and center console with the CTS, but features unique front and rear seats, a continuous console running between the front and rear seats, and custom door panels.

Black microfiber fabric covers the front armrest, as well as an armrest located between the rear seats. The armrests are part of a continuous console that stretches from the instrument panel to rear seats. Carbon-fiber trim accents the console. The interior also features ambient lighting throughout, creating a distinctive environment at night.

Performance-bred powertrain and suspension systems
As is the case with its design, the Cadillac CTS Coupe extends the acclaimed capabilities of the sedan in terms of performance technology. This includes the capability to support a broad engine range of gasoline and diesel engines.

The Cadillac CTS Coupe, of course, ascertains the sedan's 3.6L V-6 engines, including the 304-horsepower (227 kW) Direct Injection power plant. The Coupe Concept also is designed for a new 2.9L turbo-diesel being developed for international markets. This new engine, tailored for use in the CTS, will deliver an estimated 250 horsepower (184 kW) and 406 lb.-ft. of torque (550 Nm).

A 6-speed manual transmission backs the engine, sending torque to an independently sprung rear axle. The CTS Coupe's sport-tuned suspension gives it a slightly lower ride height than a production CTS - a look enhanced by the car's rakish shape and large, 20-inch front and 21-inch rear wheels.

CADILLAC CTS Coupe CONCEPT SPECIFICATIONS

• Vehicle type: two-door, four-passenger rear-wheel-drive coupe
• Wheelbase (in / mm): 113.4 / 2880
• Length (in / mm): 187 / 4750
• Width (in / mm): 73.6 / 1870
• Height (in / mm): 54.7 / 1390
• Track (in / mm): 61.8 / 1570 (front); 62 / 1575 (rear)
• Powertrain: 2.9L turbo-diesel; six-speed manual transmission
• Suspension: four-wheel independent: MacPherson strut front; multilink rear, progressive rate coil springs, monotube shock absorbers
• Brakes: four-wheel disc; crossed-drilled rotors
• Wheels: cast aluminum; 20-in front, 21-in rear

Cadillac CTS, 2008

Cadillac CTS, 2008

Aggressive and elegant, expressive and sophisticated, the 2008 Cadillac CTS exudes a dramatic design presence. This all-new luxury sedan not only pushes Cadillac's acclaimed design theme higher, it aims to redraw the boundaries of the normally conservative luxury sedan category. Inside and out, the 2008 CTS contradicts many traditional design conventions. CTS' design expresses its serious performance intent, yet also is more elegant and luxurious. It's a sedan in the heart of the luxury market, yet reaches for the charisma of a sports car. CTS is thoroughly new and contemporary, even while it evokes the grandeur of classic Cadillac cars.

Since the inception of the first-generation car in 2002, CTS is about trend-setting design. The edgy form of the CTS initially created controversy. But from the moment it hit the market, its design also attracted lots of buyers, with design often noted as a top reason for purchase. The all-new 2008 edition extends that edgy and contemporary character, with an injection of elegance.

On the exterior, there's no mistaking the five-passenger sedan's stronger stance, thanks to a two-inch wider track. Additionally, the overall shape of the CTS features a faster profile with more rake, coupled with surfaces that add elegance and grace. Borrowing from Cadillac's legendary heritage, design cues include vertically shaped headlights and taillamps, signature light emitting diode (LED) exterior lighting, horizontal spline lines and its dihedral-shaped hood, all highlighted with many bright and jeweled accents.

Exterior: sporty sophistication meets substance
Coupled with a new overall shape, the most evolutionary dimension of the 2008 CTS comes in the form of a two-inch wider track as a result of the addition of the new, optional all-wheel-drive configuration. The wider stance gives the new model a more planted, capable and well-grounded appearance that's exemplified by much tighter tire-to-fender relationships.

The wider stance also enables more tumblehome - the vehicle sides are sculpted inward - delivering an appearance of rear-wheel-drive performance with a lower roof line, without compromising headroom or a roomy interior.

Seven-spoke, 17-inch wheels or available nine-spoke, 18-inch wheels surround larger high-performance brake calipers and rotors. Both painted and machined finishes are available for the standard 17-inch wheels. The larger, 18-inch wheels are available in a premium multicoat finish or a high-polish finish.

Inspired by Cadillac's landmark Sixteen concept car, the CTS front appearance is immediately recognizable, yet also is new. The large, chrome dual-textured grille is significantly more vertical in shape, and is both aggressive and intricate. A large center-positioned wreath and crest add to the three-dimensional face. The front fascia is balanced with vertically stacked headlamps with bright bezels stacked in a staircase-like array. The lower air intake is flanked on both sides with fog lamps and brake duct intakes.

Side air extractors located forward of the front doors are a modern homage to Cadillac's grand heritage. Additional bright details include chrome molding surrounding the side windows, and three-inch chromed exhaust outlets.

Dimensionally, the 2008 CTS is 191.6 inches (4766 mm) long, 72.5 inches (1841 mm) wide and 58 inches (1472 mm) in height. Wheelbase is 113.4 inches (2880 mm) with a front/rear track of 61.8 / 62.0 inches (1575 / 1585 mm).

Interior: performance and elegance combine
The 2008 CTS represents a new design theme for Cadillac interiors, emphasizing technical precision with elegant, hand-crafted details. Dramatically different from the original, the interior design is decidedly more upscale, with added ornamentation, luxury and attention to detail. Strict attention to packaging, premium materials, surface development and comfort combine to meet the discriminating tastes of luxury performance sedan buyers.

New 3.6L V-6 VVT, six-speed automatic join powertrain lineup
The 2008 Cadillac CTS features GM's new 3.6L direct-injection V-6 VVT engine, delivering an estimated 300 horsepower (223 kW) and 270 lb.-ft. (366 Nm) of torque. This new powerplant is a compelling mixture of power, smoothness, efficiency and technical sophistication.

The 3.6L direct-injection engine will be the top-level engine option for the 2008 CTS, joining the existing 2.8L V-6 and 3.6L V-6. Designed to operate with regular unleaded gasoline, the new 3.6-liter direct-injection V-6 produces power similar to many V-8 engines, but with much better fuel economy. With direct injection, fuel is delivered directly to the combustion chamber to create a more complete burn of the air/fuel mixture. Less fuel is required to produce the equivalent horsepower, especially at normal cruising speeds, of a conventional port-injection combustion system.

Chassis enhancements include all wheel drive, globally tested suspension
The 2008 CTS features a greatly revised chassis featuring a two-inch wider track and the application of all-wheel drive. The front track is increased to 61.8 inches (1569 mm), and rear track is now 62.0 inches (1575 mm). Wheelbase remains at 113.4 inches (2880 mm).

Cadillac engineers have designed and developed new geometry for both the independent short/long arm front suspension and the multilink rear suspension. Engineers implemented numerous tweaks and revisions to the suspension using extensive computer modeling, combined with development driving of prototype cars on roads all over the world, but mostly in North America, Europe and China .

Cadillac

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Cadillac CTS 2008

Cadillac History:
Founded in 1902 as Cadillac Automobile Company was purchased by General Motors and thirty years later had become a symbol of the high standard of luxury. Cadillac became a pioneer in automotive technology as several cars completely closed, and the automatic start replacing the old cranks and uncomfortable. During the First World War, the Cadillac aircraft engines had a technical, paying them 100% of its production capacity. In the year 1924 the Cadillac company offered a lot of color and chrome paintings, while other automakers offered only in black. In this decade, the automaker innovates once again by becoming the first company in the industry to use a designer, Harley Earl, in place of an engineer to design the bodywork of their Cadillac cars in 1927. The following year, GM has also incorporated two major companies producing car bodies for exclusive CADILLAC, Fisher and Fleetwood, which contributed greatly to the improvement of the line brand automobiles. In fact the methods of precision created by Leland, associated with pioneering the use of advanced technologies has created an image of quality and reliability around the brand Cadillac. Another factor that has contributed to increase the prestige of the brand was the fact that it has become the preferred artistic emerging class of Hollywood of the 20s onwards. The image of that era artists like Clara Bow, William Boyd, Joan Crowcroft, Dolores Del Rio and Marlene Dietrich, reaching in CADILLAC cars in the "Avant Premiere" of his films ended lending the brand a lot of "Glamour" the Hollywood of those years. Other classes also have embraced the brand's models were the heads of state, members of the nobility, magnates, artists and intellectuals from other areas renowned.